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Sturgis event to launch sales of Sturgis Motorcycle Rally scratch game

For Immediate Release: 4/25/2008

(Pierre) - Sales of the South Dakota Lottery’s new Sturgis Motorcycle Rally instant scratch game will start on April 30 with a special event in Sturgis.

Sturgis Mayor Maury LaRue will join Lottery director Norm Lingle to scratch the first ticket of the game at the Exxon Common Cents store at 2421 Junction Ave. in Sturgis.  Twisted Choppers of Sioux Falls will also be at the event displaying the custom chopper featured on the lottery tickets.

The event begins at 11:00 a.m. (MT) with brief remarks from Lingle and LaRue, followed by a Lottery Spin ‘n’ Win promotion until 1:00 p.m. During the Spin ‘n’ Win promotion, players buying $5 in scratch tickets, including two of the Sturgis Motorcycle Rally tickets, can spin a prize wheel to win Lottery, Sturgis Motorcycle Rally and Twisted Choppers merchandise and lottery tickets.

The Sturgis Motorcycle Rally instant scratch game arrives at stores on April 30.  The $2 scratch tickets will be sold at the South Dakota Lottery’s 620 plus retail locations statewide.  The game has more than $467,000 in prizes for players to win, including three top prizes of $10,000.

The launch of an instant scratch game in celebration of the annual Sturgis Motorcycle Rally is a first for both the Lottery and the Rally.  The unique game has already attracted national attention in the lottery industry, with stories about the game appearing in the trade publications LaFleur’s and Lottery Insights magazines.

For more information on the 68th Annual Sturgis Motorcycle Rally, visit www.sturgismotorcyclerally.com. For information about the South Dakota Lottery, visit www.sdlottery.org


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